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New brand

AE-logo strip

Following the coming together of Advanced Engineering and Aspen Pumps Group in 2018, we enter 2020 with the next step on our journey; a new brand identity for Advanced Engineering that better reflects our product range and position in the market.

Since 1982, the Advanced Engineering brand identity has been recognised as a mark of quality and innovation in our industry. We have grown, developed and evolved in this time, but always stayed true to our core values; innovative and trusted products – designed with Engineers in mind, exceptional customer service and expert technical support for our customers around the world.

The new modern brand look, more accurately aligns with Advanced’s position as a forward-thinking chemicals specialist with a global offering of market leading products. This comes at a time where we have exciting new product ranges in the pipeline and are extending our global reach.

Established in 1982, Advanced has built up an outstanding reputation as the provider of world-leading equipment for AC&R service engineers. To achieve that position, Advanced has constantly scoured the globe for products that offer exceptional performance.

Our research and Development Department is constantly pushing the boundaries of innovative, and revolutionary new products such as Jally Strips, FroZone, new and improved SmellyJelly and HydroFoam 2.0.

Passionate, expert support

Delivering high-quality products and sales support is only part of the story. Advanced attributes much of its success to an ability to provide an unusually high level of technical back-up to engineers in the field.

Highly trained and vastly experienced staff are always on hand to give expert advice. In addition, we handle the servicing, repair and recalibration of the equipment we supply, so excellent standards of customer care are guaranteed.

Visit our Support page to find a wealth of technical advice

The beating heart of operations

The centre of operations, located in the heart of Basingstoke, offers 17,000 square feet of office and warehouse space, a purpose-built manufacturing unit, product development and testing facility, meeting and training rooms, together with extensive parking, turning and loading areas.

Visit Advanced HQ or drop us a line

Part of a much larger picture


Advanced became part of Aspen Pumps Group in 2018, and can now go from strength to strength within the global HVAC&R market.